1998-2017

Work for a listed retailer of a national chain

2007-2012

Engaged in direct marketing utilizing customer analysis and product analysis with CRM at the same company

2013-2015

Launched an omni-channel, a pillar of the growth strategy, at the same company

2015-2016

Undertook rebranding of PB and launched a PB of a new brand at the same company

2017

Started Daito Partners Inc., a marketing/organizational capacity development consulting company. Appointed as representative director

2017

Provided consulting support to launch projects such as data driven marketing and digital strategies at a category killer listed company

2018

Provided consulting support such as sales training and data driven marketing at a listed consumer goods manufacturer company and conducted sales/marketing training at their Shanghai branch office

2019

Conducted new employee training at a web/system development venture company

2020

Launched a new virtual makeup business using “AR x AI” technology at  a listed retailer of a national chain

2021

Up to present date

Retail business career: 19 years

Retail consulting career: 4 Years

Consumer goods manufacturer consulting career: 3 years

IT-related career: 2 years